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The MVT Pulse · Oct 2026, Issue 2: Rivals move from campaigns to infrastructure

Thailand’s ten-year health-hub plan, Türkiye’s Q2 health-tourism numbers, the Philippines courting investors in accredited care, and Malaysian hospitals reaching into Cambodia.

Sanket Arora, healthcare sales and marketing professional

By Sanket Arora

Updated 15 Oct 2026

The MVT Pulse — Oct 2026, Issue 2: Rivals move from campaigns to infrastructure

Four verified moves in the first half of October: Thailand turns medical tourism into a ten-year, five-hub national strategy, Türkiye posts its Q2 numbers, the Philippines courts investment in accredited care, and Malaysia takes its hospitals to Cambodian families.

View the designed issue (full size) →

01 · Competitor watch · Thailand / Policy

Thailand advances 10-year plan for five health hubs

Medical and wellness is now one of seven priority sectors under national growth policy.

29% — foreign-patient revenue share at Praram 9, up from 15%

The 2025–2034 strategy spans medical services, wellness, health products, academics and conventions. The Health Minister will propose longer medical visas for foreign patients. At Praram 9 Hospital, foreign patients’ revenue share rose from 15% to 29%.

What it means → Thailand is pairing visas, research money and hospital capacity in one plan — India needs equally visible policy levers, not just promotion.

Source: The Nation Thailand, 5 Oct 2026

02 · Market data · Türkiye / Volumes

Türkiye reports 563,327 health-tourism patients in Q2

2025 closed at about 1.4 million patients and US$3.02 billion.

$1.58bn — Türkiye health-tourism revenue, Q2 2026

Q2 2026 brought about US$1.58 billion in revenue. Hospitals serving international patients must obtain TUSKA accreditation by end-2026, and patients can request quotes from up to five hospitals with replies expected within 72 hours.

What it means → Türkiye is making accreditation mandatory and quotes fast — NABH/JCI visibility and a 72-hour response SLA are now table stakes.

Source: Travel And Tour World (citing USHAŞ), 6 Oct 2026

03 · Competitor watch · Philippines / Accreditation

Philippines pitches investors on accredited medical tourism

DOT lists accredited facilities as the Arangkada forum urges healthcare investment.

6 — JCI-accredited hospitals on DOT’s list, Sep 2026

As of September 2026 the Department of Tourism counts 13 accredited hospitals, 21 ambulatory clinics and 10 dental clinics, with 6 hospitals JCI-accredited. A Medical Concierge and Lounge is planned at Manila’s NAIA Terminal 3.

What it means → Airport-level concierge plus a government accreditation list shows how emerging rivals package trust — a model for a Heal in India touchpoint.

Source: Travel And Tour World (citing DOT), 12 Oct 2026

04 · Source-market signal · SE Asia / Outreach

Malaysia takes 14 hospitals to Cambodian families

Phnom Penh health-travel event, 3–4 Oct, drew about 2,000 visitors.

14 — Malaysian hospitals at the Phnom Penh event, 3–4 Oct

Malaysian hospitals met families in person alongside five health talks. Malaysia’s 2025 figures cited: 12,000+ healthcare travellers and RM30.3 million revenue. No new immigration rights or confirmed bookings were announced.

What it means → Rivals are going in-market with hospital-led roadshows — corridor presence in CLMV and Africa needs similar on-ground events, not only partners.

Source: Travel And Tour World (citing Bernama), 13 Oct 2026

Bottom line

Competitors are moving from marketing campaigns to infrastructure: visas, accreditation mandates, airport concierges and in-market roadshows. India’s Heal in India push needs the same end-to-end, policy-backed patient journey to hold its corridors.


The MVT Pulse is a free fortnightly Braintannica brief on global Medical Value Travel — what moved, and what it means for Indian hospitals. Subscribe and read past issues →

The MVT Pulse · Oct 2026/2 · Curated from public sources. Figures are as reported by the cited sources on the dates shown.

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