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Premium eBook · 2026 Edition
A revenue growth playbook for sales, marketing and business leaders in any industry, with worked examples from healthcare and Medical Value Travel. Twenty-one chapters from 25+ years in the field, each updated with a 2026 lens and a practical action you can take this week.
₹499 · 141-page PDF + online flipbook · 5 working templates · bonus SEO & GEO guide
Launching soon · secure checkout via Payhip, payments by Razorpay (UPI, cards, net banking) · instant download once live
What's inside
Part I
→ Five deadly sales sins to avoid
→ Profitable sales with the RFM model
→ Five power disqualifiers
→ Three tips to KISS and sell
→ The 30-second elevator pitch
→ Platform thinking in sales
→ The power guarantee
Part II
→ The five S's of modern marketing
→ Winning customers with AIDA
→ Five steps to niche marketing
→ Agile marketing practices
→ Five skills modern marketers need
→ The cockroach startup in healthcare
Part III
→ Thirty digital marketing tips: 2026 edition
→ Ten attributes of king content
→ Optimising content with keywords
→ Programmatic buying in healthcare
Part IV
→ Value-based healthcare
→ Six value agendas, made practical
→ Four trends in healthcare marketing
→ Field notes: The MVT Pulse
Included with every copy
What still holds, what has changed and what to do differently now, with sources. Three chapters rewritten from scratch.
Key account plan, RFM partner scorecard, MVT enquiry-to-arrival funnel tracker, content brief and a 90-day growth plan.
The complete 2026 guide to SEO and Generative Engine Optimisation for healthcare brands: ten moves to be ranked by Google and cited by AI assistants.
Look inside
Who it's for
→ Sales, marketing and business-development leaders in any industry
→ Key account managers selling to large customers, distributors and partners
→ Founders and start-up teams building their first revenue engine
→ Marketers who want data and digital to drive real revenue
→ Healthcare and Medical Value Travel teams, who will find most of the worked examples
About the author
Sanket has spent more than 25 years in healthcare sales and marketing, building international patient programmes, key-account sales and digital marketing for hospitals. He founded Braintannica to share practical, evidence-based thinking on growth in healthcare, and writes The MVT Pulse, a free fortnightly brief on global medical travel.
Questions
What format is it?
A 141-page A4 PDF that works on any laptop, tablet or phone and prints well, plus access to an online flipbook version.
Is it only for healthcare?
No. The ideas apply to any industry that sells to customers, distributors or partners. Most worked examples come from healthcare and Medical Value Travel, the author's own field.
How do I receive it?
Straight after payment you get your download and the flipbook access details on screen and by email.
Can my team use it?
Your licence covers personal and internal team use, and the templates may be copied and adapted for your organisation. Please don't resell or share it publicly.
Is any of it free on the blog?
Earlier versions of some chapters appeared on Braintannica. The book rewrites and updates them for 2026, adds new chapters, the 2026 lens notes, the Toolkit and the bonus guide, all in one designed volume.
Something wrong with my download?
Reply to your receipt email and we'll sort it out.
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