{"id":9599,"date":"2026-11-06T00:26:12","date_gmt":"2026-11-05T18:56:12","guid":{"rendered":"https:\/\/braintannica.com\/blog\/?page_id=9599"},"modified":"2026-11-06T00:28:46","modified_gmt":"2026-11-05T18:58:46","slug":"playbook","status":"publish","type":"page","link":"https:\/\/braintannica.com\/blog\/playbook\/","title":{"rendered":"Think. Sell. Grow.: A Revenue Growth Playbook"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n
\n \t\t\t

Premium eBook \u00b7 2026 Edition<\/p>\n\t\t\t\t\t

Think. Sell.<\/em> Grow.<\/h1>\n\t\t\t\t\t

A revenue growth playbook for sales, marketing and business leaders in any industry, with worked examples from healthcare and Medical Value Travel. Twenty-one chapters from 25+ years in the field, each updated with a 2026 lens and a practical action you can take this week.<\/p>\n\t\t\t\t\t

\u20b9499<\/b> \u00b7 141-page PDF + online flipbook \u00b7 5 working templates \u00b7 bonus SEO & GEO guide<\/p>\n\t\t

\n \t\t\t\n\tLaunching soon \u00b7 Email to pre-order\n<\/a>\n\t\t\t\t\t\n\tRead Chapter 1 free\n<\/a>\n\t\t\n<\/div>\n\t\t\t

Launching soon \u00b7 secure checkout via Payhip, payments by Razorpay (UPI, cards, net banking) \u00b7 instant download once live<\/p>\n\t\t\n<\/div>\n\t\t\t\"Cover\t\t\n<\/section>\n

\n \t\t\t

What's inside<\/p>\n\t\t\t\t\t

Four parts. Twenty-one chapters. One growth system.<\/h2>\n\t\t
\n
\n \t\t\t

Part I<\/p>\n\t\t\t\t\t

Sales<\/h3>\n\t\t\t\t\t

\u2192 Five deadly sales sins to avoid
\u2192 Profitable sales with the RFM model
\u2192 Five power disqualifiers
\u2192 Three tips to KISS and sell
\u2192 The 30-second elevator pitch
\u2192 Platform thinking in sales
\u2192 The power guarantee<\/p>\n\t\t\n<\/div>\n

\n \t\t\t

Part II<\/p>\n\t\t\t\t\t

Marketing<\/h3>\n\t\t\t\t\t

\u2192 The five S's of modern marketing
\u2192 Winning customers with AIDA
\u2192 Five steps to niche marketing
\u2192 Agile marketing practices
\u2192 Five skills modern marketers need
\u2192 The cockroach startup in healthcare<\/p>\n\t\t\n<\/div>\n

\n \t\t\t

Part III<\/p>\n\t\t\t\t\t

Digital & data<\/h3>\n\t\t\t\t\t

\u2192 Thirty digital marketing tips: 2026 edition
\u2192 Ten attributes of king content
\u2192 Optimising content with keywords
\u2192 Programmatic buying in healthcare<\/p>\n\t\t\n<\/div>\n

\n \t\t\t

Part IV<\/p>\n\t\t\t\t\t

Industry deep-dive: Healthcare & MVT<\/h3>\n\t\t\t\t\t

\u2192 Value-based healthcare
\u2192 Six value agendas, made practical
\u2192 Four trends in healthcare marketing
\u2192 Field notes: The MVT Pulse<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n

\n \t\t\t

Included with every copy<\/p>\n\t\t\t\t\t

More than a collection of articles<\/h2>\n\t\t
\n
\n \t\t\t

A 2026 lens on every chapter<\/h3>\n\t\t\t\t\t

What still holds, what has changed and what to do differently now, with sources. Three chapters rewritten from scratch.<\/p>\n\t\t\n<\/div>\n

\n \t\t\t

Five working templates<\/h3>\n\t\t\t\t\t

Key account plan, RFM partner scorecard, MVT enquiry-to-arrival funnel tracker, content brief and a 90-day growth plan.<\/p>\n\t\t\n<\/div>\n

\n \t\t\t

Bonus: Found & Cited<\/h3>\n\t\t\t\t\t

The complete 2026 guide to SEO and Generative Engine Optimisation for healthcare brands: ten moves to be ranked by Google and cited by AI assistants.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n

\n \t\t\t

Look inside<\/p>\n\t\t\t\t\t

Designed to be used, not just read<\/h2>\n\t\t
\n \t\t\t\"Sample\t\t\t\t\t\"Sample\t\t\t\t\t\"Sample\t\t\n<\/div>\n\t\t\t\n\tFlip through Chapter 1 free \u2192\n<\/a>\n\t\t\n<\/section>\n
\n
\n \t\t\t

Who it's for<\/p>\n\t\t\t\t\t

Built for people who own a number<\/h2>\n\t\t\t\t\t

\u2192 Sales, marketing and business-development leaders in any industry
\u2192 Key account managers selling to large customers, distributors and partners
\u2192 Founders and start-up teams building their first revenue engine
\u2192 Marketers who want data and digital to drive real revenue
\u2192 Healthcare and Medical Value Travel teams, who will find most of the worked examples<\/p>\n\t\t\n<\/div>\n

\n \t\t\t

About the author<\/p>\n\t\t\t\t\t

Sanket Arora<\/h2>\n\t\t\t\t\t

Sanket has spent more than 25 years in healthcare sales and marketing, building international patient programmes, key-account sales and digital marketing for hospitals. He founded Braintannica to share practical, evidence-based thinking on growth in healthcare, and writes The MVT Pulse, a free fortnightly brief on global medical travel.<\/p>\n\t\t\n<\/div>\n\n<\/section>\n

\n \t\t\t

Questions<\/p>\n\t\t\t\t\t

Frequently asked<\/h2>\n\t\t\t\t\t

What format is it?<\/b>
A 141-page A4 PDF that works on any laptop, tablet or phone and prints well, plus access to an online flipbook version.

Is it only for healthcare?<\/b>
No. The ideas apply to any industry that sells to customers, distributors or partners. Most worked examples come from healthcare and Medical Value Travel, the author's own field.

How do I receive it?<\/b>
Straight after payment you get your download and the flipbook access details on screen and by email.

Can my team use it?<\/b>
Your licence covers personal and internal team use, and the templates may be copied and adapted for your organisation. Please don't resell or share it publicly.

Is any of it free on the blog?<\/b>
Earlier versions of some chapters appeared on Braintannica. The book rewrites and updates them for 2026, adds new chapters, the 2026 lens notes, the Toolkit and the bonus guide, all in one designed volume.

Something wrong with my download?<\/b>
Reply to your receipt email and we'll sort it out.<\/p>\n\t\t\n<\/section>\n

\n
\n \t\t\t

Think. Sell. Grow.<\/p>\n\t\t\t\t\t

Grow any business on purpose.<\/h2>\n\t\t\n<\/div>\n\t\t\t\n\tLaunching soon \u00b7 Email to pre-order\n<\/a>\n\t\t\n<\/section>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Think. Sell. Grow.: a revenue growth playbook with 21 chapters on sales, marketing, digital and data, 5 templates and a bonus SEO\/GEO guide.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-9599","page","type-page","status-publish","hentry"],"yoast_head":"\nThink. Sell. Grow.: A Revenue Growth Playbook - Braintannica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/braintannica.com\/blog\/playbook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Think. Sell. Grow.: A Revenue Growth Playbook - Braintannica\" \/>\n<meta property=\"og:description\" content=\"Think. Sell. Grow.: a revenue growth playbook with 21 chapters on sales, marketing, digital and data, 5 templates and a bonus SEO\/GEO guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/braintannica.com\/blog\/playbook\/\" \/>\n<meta property=\"og:site_name\" content=\"Braintannica\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-05T18:58:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/braintannica.com\/blog\/wp-content\/uploads\/2026\/11\/think-sell-grow-cover.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/braintannica.com\\\/blog\\\/playbook\\\/\",\"url\":\"https:\\\/\\\/braintannica.com\\\/blog\\\/playbook\\\/\",\"name\":\"Think. Sell. Grow.: A Revenue Growth Playbook - Braintannica\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/braintannica.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/braintannica.com\\\/blog\\\/playbook\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/braintannica.com\\\/blog\\\/playbook\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/braintannica.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/think-sell-grow-cover.webp\",\"datePublished\":\"2026-11-05T18:56:12+00:00\",\"dateModified\":\"2026-11-05T18:58:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/braintannica.com\\\/blog\\\/playbook\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/braintannica.com\\\/blog\\\/playbook\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/braintannica.com\\\/blog\\\/playbook\\\/#primaryimage\",\"url\":\"https:\\\/\\\/braintannica.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/think-sell-grow-cover.webp\",\"contentUrl\":\"https:\\\/\\\/braintannica.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/think-sell-grow-cover.webp\",\"width\":909,\"height\":1287,\"caption\":\"Cover of Think. Sell. Grow.: A Revenue Growth Playbook by Braintannica\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/braintannica.com\\\/blog\\\/playbook\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/braintannica.com\\\/blog\\\/blog-home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Think. Sell. Grow.: A Revenue Growth Playbook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/braintannica.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/braintannica.com\\\/blog\\\/\",\"name\":\"Braintannica\",\"description\":\"Think \u00b7 Ideate \u00b7 Inspire\",\"publisher\":{\"@id\":\"https:\\\/\\\/braintannica.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/braintannica.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/braintannica.com\\\/blog\\\/#organization\",\"name\":\"Braintannica\",\"url\":\"https:\\\/\\\/braintannica.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/braintannica.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/braintannica.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/logo.braintannica-Photoroom.png\",\"contentUrl\":\"https:\\\/\\\/braintannica.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/logo.braintannica-Photoroom.png\",\"width\":1280,\"height\":853,\"caption\":\"Braintannica\"},\"image\":{\"@id\":\"https:\\\/\\\/braintannica.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Think. Sell. Grow.: A Revenue Growth Playbook - Braintannica","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/braintannica.com\/blog\/playbook\/","og_locale":"en_US","og_type":"article","og_title":"Think. Sell. Grow.: A Revenue Growth Playbook - Braintannica","og_description":"Think. Sell. Grow.: a revenue growth playbook with 21 chapters on sales, marketing, digital and data, 5 templates and a bonus SEO\/GEO guide.","og_url":"https:\/\/braintannica.com\/blog\/playbook\/","og_site_name":"Braintannica","article_modified_time":"2026-11-05T18:58:46+00:00","og_image":[{"url":"https:\/\/braintannica.com\/blog\/wp-content\/uploads\/2026\/11\/think-sell-grow-cover.webp","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/braintannica.com\/blog\/playbook\/","url":"https:\/\/braintannica.com\/blog\/playbook\/","name":"Think. Sell. Grow.: A Revenue Growth Playbook - Braintannica","isPartOf":{"@id":"https:\/\/braintannica.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/braintannica.com\/blog\/playbook\/#primaryimage"},"image":{"@id":"https:\/\/braintannica.com\/blog\/playbook\/#primaryimage"},"thumbnailUrl":"https:\/\/braintannica.com\/blog\/wp-content\/uploads\/2026\/11\/think-sell-grow-cover.webp","datePublished":"2026-11-05T18:56:12+00:00","dateModified":"2026-11-05T18:58:46+00:00","breadcrumb":{"@id":"https:\/\/braintannica.com\/blog\/playbook\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/braintannica.com\/blog\/playbook\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/braintannica.com\/blog\/playbook\/#primaryimage","url":"https:\/\/braintannica.com\/blog\/wp-content\/uploads\/2026\/11\/think-sell-grow-cover.webp","contentUrl":"https:\/\/braintannica.com\/blog\/wp-content\/uploads\/2026\/11\/think-sell-grow-cover.webp","width":909,"height":1287,"caption":"Cover of Think. Sell. Grow.: A Revenue Growth Playbook by Braintannica"},{"@type":"BreadcrumbList","@id":"https:\/\/braintannica.com\/blog\/playbook\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/braintannica.com\/blog\/blog-home\/"},{"@type":"ListItem","position":2,"name":"Think. Sell. Grow.: A Revenue Growth Playbook"}]},{"@type":"WebSite","@id":"https:\/\/braintannica.com\/blog\/#website","url":"https:\/\/braintannica.com\/blog\/","name":"Braintannica","description":"Think \u00b7 Ideate \u00b7 Inspire","publisher":{"@id":"https:\/\/braintannica.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/braintannica.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/braintannica.com\/blog\/#organization","name":"Braintannica","url":"https:\/\/braintannica.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/braintannica.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/braintannica.com\/blog\/wp-content\/uploads\/2023\/10\/logo.braintannica-Photoroom.png","contentUrl":"https:\/\/braintannica.com\/blog\/wp-content\/uploads\/2023\/10\/logo.braintannica-Photoroom.png","width":1280,"height":853,"caption":"Braintannica"},"image":{"@id":"https:\/\/braintannica.com\/blog\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/braintannica.com\/blog\/wp-json\/wp\/v2\/pages\/9599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/braintannica.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/braintannica.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/braintannica.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/braintannica.com\/blog\/wp-json\/wp\/v2\/comments?post=9599"}],"version-history":[{"count":19,"href":"https:\/\/braintannica.com\/blog\/wp-json\/wp\/v2\/pages\/9599\/revisions"}],"predecessor-version":[{"id":9652,"href":"https:\/\/braintannica.com\/blog\/wp-json\/wp\/v2\/pages\/9599\/revisions\/9652"}],"wp:attachment":[{"href":"https:\/\/braintannica.com\/blog\/wp-json\/wp\/v2\/media?parent=9599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}