{"id":280,"date":"2016-05-21T21:49:54","date_gmt":"2016-05-21T16:19:54","guid":{"rendered":"https:\/\/myblog.medtreatserve.com\/?p=280"},"modified":"2023-11-06T12:26:53","modified_gmt":"2023-11-06T06:56:53","slug":"optimize-content-keywords","status":"publish","type":"post","link":"https:\/\/braintannica.com\/blog\/optimize-content-keywords\/","title":{"rendered":"How To Optimize Content With Keywords To Rank Higher"},"content":{"rendered":"<p><a href=\"https:\/\/braintannica.com\/blog\/wp-content\/uploads\/2016\/05\/Keyword-optimization-in-SEO.png\"><img decoding=\"async\" class=\"wp-image-8789 alignleft lazyload\" data-src=\"https:\/\/braintannica.com\/blog\/wp-content\/uploads\/2016\/05\/Keyword-optimization-in-SEO.png\" alt=\"Keyword optimization in SEO\" width=\"228\" height=\"160\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 228px; --smush-placeholder-aspect-ratio: 228\/160;\" \/><\/a>Keyword optimization play a vital role in SEO. It is very important to optimize content with keywords rich URLs, Titles and Meta description to rank higher.<\/p>\n<p>Having keywords in the URLs creates a greater chance to be visible in search engines and these keywords can be highlighted if the user search query matches your keyword in URL.<\/p>\n<p>First, keywords in the URL help indicate to those who see your URL on social media, in an email, or as they hover on a link to click that they&#8217;re getting what they want and expect, as shown in the example below:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/braintannica.com\/blog\/wp-content\/uploads\/2016\/05\/Keyword-optimization-in-SEO-Title-and-Meta-description.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-8790 size-full\" src=\"https:\/\/braintannica.com\/blog\/wp-content\/uploads\/2016\/05\/Keyword-optimization-in-SEO-Title-and-Meta-description.png\" alt=\"Keyword optimization in SEO- Title and Meta description\" width=\"585\" height=\"133\" srcset=\"https:\/\/braintannica.com\/blog\/wp-content\/uploads\/2016\/05\/Keyword-optimization-in-SEO-Title-and-Meta-description.png 585w, https:\/\/braintannica.com\/blog\/wp-content\/uploads\/2016\/05\/Keyword-optimization-in-SEO-Title-and-Meta-description-300x68.png 300w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/><\/a><\/p>\n<p>Secondly, keywords in the URL show up in search results, and <a href=\"http:\/\/research.microsoft.com\/pubs\/155941\/domainbias.pdf\">research has shown<\/a> that the URL is one of the most prominent elements searchers consider when selecting which site to click<\/p>\n<p>Thirdly, and most importantly, spend time on Keyword planning. Use keyword tools such as <a href=\"https:\/\/adwords.google.co.in\/KeywordPlanner\">Google AdWords Keyword Planner Tool<\/a> or third party tools like <a href=\"https:\/\/en.onpage.org\/wiki\/TF*IDF\">Onpage.org\u2019s<\/a><a href=\"https:\/\/en.onpage.org\/wiki\/TF*IDF\"> TF*IDF content analysis<\/a> or <a href=\"https:\/\/yoast.com\/wordpress-seo\/\">Yoast<\/a><a href=\"https:\/\/yoast.com\/wordpress-seo\/\"> SEO<\/a> plugin to optimize your keywords.<\/p>\n<ul>\n<li>Your focus keyword should be in the URL<\/li>\n<li>It used to be important that you write your content with the keyword incorporated exact match, but now Google uses latent semantic indexing (LSI) to crawl contents of a webpage and the most common words or phrases are combined and identified as the keywords of that page.<\/li>\n<li>LSI also looks for synonyms that related to your target keywords. So you don\u2019t have to stuff the content with variants and synonyms anymore<\/li>\n<\/ul>\n<p><strong>The bottom line<\/strong>: Search engines of the future aren\u2019t going to punish folks for under using keywords or failing to have an expertly crafted, keyword optimized page title &#8230; but they will continue to punish folks for overusing keywords<\/p>\n<p>Having mentioned the above, the <a href=\"http:\/\/static.googleusercontent.com\/external_content\/untrusted_dlcp\/www.google.com\/en\/us\/webmasters\/docs\/search-engine-optimization-starter-guide.pdf\">Google\u2019s SEO starter guide<\/a> suggests that <strong>keywords in URLs are useful, but not superior<\/strong>, and that they are more useful for human readability than search engine rankings. It should come as no surprise that the easier a URL is to read for humans, the better it is for search engines.<\/p>\n<p>The requirement isn&#8217;t that every aspect of the URL must be absolutely clean and perfect, but that at least it can be easily understood and, hopefully, compelling to those seeking its content.<\/p>\n<p>See illustration below depicting the impact of URL readability?<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/braintannica.com\/blog\/wp-content\/uploads\/2016\/05\/Keyword-optimization-in-SEO-Illustration.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8791 lazyload\" data-src=\"https:\/\/braintannica.com\/blog\/wp-content\/uploads\/2016\/05\/Keyword-optimization-in-SEO-Illustration.png\" alt=\"Keyword optimization in SEO- Illustration\" width=\"1128\" height=\"452\" data-srcset=\"https:\/\/braintannica.com\/blog\/wp-content\/uploads\/2016\/05\/Keyword-optimization-in-SEO-Illustration.png 1128w, https:\/\/braintannica.com\/blog\/wp-content\/uploads\/2016\/05\/Keyword-optimization-in-SEO-Illustration-300x120.png 300w, https:\/\/braintannica.com\/blog\/wp-content\/uploads\/2016\/05\/Keyword-optimization-in-SEO-Illustration-1024x410.png 1024w, https:\/\/braintannica.com\/blog\/wp-content\/uploads\/2016\/05\/Keyword-optimization-in-SEO-Illustration-768x308.png 768w\" data-sizes=\"(max-width: 1128px) 100vw, 1128px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1128px; --smush-placeholder-aspect-ratio: 1128\/452;\" \/><\/a><\/p>\n<p>If you have keyword in URL, the user will find the link more useful and relevant and will tend to click on it. As a result, you would be having a higher CTR (Click Through Rate) on this page.<\/p>\n<p>It is important to optimize your page for the user experience. This means that you do not have to place your keywords word-for-word in the content. Write apt and resourceful content for the user and not <a href=\"https:\/\/en.wikipedia.org\/wiki\/Clickbait\">Clickbait<\/a>, a sensationalist content used as bait to garner clicks.<\/p>\n<hr \/>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>Keyword optimization play a vital role in SEO. It is very important to optimize content with keywords rich URLs, Titles and Meta description to rank higher. Having keywords in the URLs creates a greater chance to be visible in search engines and these keywords can be highlighted if the user search query matches your keyword [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[9,8],"class_list":["post-280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","tag-search-engine-optimization","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Optimize Content With Keywords To Rank Higher<\/title>\n<meta name=\"description\" content=\"It is very important to optimize content with keywords in URLs, Titles and Meta description to rank higher. 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