{"id":9,"date":"2015-09-18T08:23:05","date_gmt":"2015-09-18T08:23:05","guid":{"rendered":"https:\/\/myblog.medtreatserve.com\/?p=9"},"modified":"2023-10-09T20:36:42","modified_gmt":"2023-10-09T15:06:42","slug":"30-great-digital-marketing-tips","status":"publish","type":"post","link":"https:\/\/braintannica.com\/blog\/30-great-digital-marketing-tips\/","title":{"rendered":"30 Great Digital Marketing Tips"},"content":{"rendered":"

\"30A man walks into a bar\/restaurant\/hotel\/car repair shop. Chances are, he found it online. That\u2019s because today\u2019s consumers, 80% according to Google<\/span><\/a>, rely more on the Web to find and choose local businesses.<\/p>\n

So how do you make sure that these consumers find and choose your local business? By using a mix of these four strategies for great digital marketing: search advertising, webSite, search engine optimization, and social media. Here are 30 tips to get you going.<\/p>\n

Search Advertising Tips<\/b><\/h2>\n

1. <\/b>Identify and follow the rules of Bing, Yahoo!, and Google search ads before running your campaign as all have slightly different formats.<\/p>\n

2. <\/b>Optimize the URL displayed in your search ad so that it\u2019s relevant to the product or service you are promoting.<\/p>\n

3. <\/b>Include target keywords in your headlines and copy that either match or closely match the keywords you bid on in order to boost the chance that your ad appears for those terms.<\/p>\n

4. <\/b>Write strong calls to action for your search ads that directly state what you want consumers to do. For example \u201cContact for a Free Estimate\u201d or \u201cGet a 50% Coupon.\u201d<\/p>\n

5. <\/b>When using a click-to-call extension, consider using a tracking number so that you can identify and measure which ads perform the best.<\/p>\n

6. <\/b>Don\u2019t spend precious text ad character count on your business name. It should already be in your optimized URL.<\/p>\n

7. <\/b>Do capitalize the first letter of major words in your ad. Don\u2019t (read \u201cNEVER\u201d) go crazy with all caps.<\/p>\n

8. <\/b>Should you use correct punctuation in text ads? Yes! It just makes good sense.<\/p>\n

9.<\/strong> Using trademarks in text ad copy is a no-no unless, of course, you own them. You can, however, bid on terms relevant to your business.<\/p>\n

10. <\/b>DUUA (don\u2019t use unknown abbreviations). While it could pique the interest of a few searchers, why take that chance?<\/p>\n

Website Tips<\/b><\/h2>\n

11. <\/b>If you haven\u2019t updated your website since 2010, do it now. A clean, modern design is key in digital marketing, plus it ensures that you meet today\u2019s best practices and Web standards.<\/p>\n

12. <\/b>Make your website mobile-friendly! The 2014 Local Search Study<\/span><\/a> results indicate that nearly 80% of local mobile searches end in a purchase. This is a big audience you shouldn\u2019t ignore.<\/p>\n

13. <\/b>Accurately complete your site\u2019s metadata (title tags, descriptions, alt text, etc.). Not doing so can negatively impact your visibility on SERPs.<\/p>\n

14. <\/b>A business blog is a\u00a0winning addition to your website. It can help boost your site\u2019s SEO, set you apart from the competition, and demonstrate your knowledge and expertise. It\u2019s a win-win situation.<\/p>\n

15. <\/b>In order to get found by local consumers, you need to optimize your site with local information like your address and geo-targeted keywords.<\/p>\n

Search Engine Optimization<\/b><\/h2>\n

16. <\/b>Having a business blog is useless if you don\u2019t regularly create and promote original and sharable content to help prove relevance and therefore rank in search engines.<\/p>\n

17. <\/b>Enable share buttons on your blog so that readers can easily post your content to their social media pages and drive visitors back to your website.<\/p>\n

18. <\/b>Optimize your Google+ Local page<\/span><\/a> to help your business name, phone number, location, and even opening hours show up in Google Maps and Google\u2019s local search results.<\/p>\n

19. <\/b>Much like Google+ Local, Yelp is platform to complete and post information about your business. More importantly, it helps feed Apple Maps with local business results.<\/p>\n

20. <\/b>Include geo-specific keywords, such as your city, neighborhood, and zip codes, in your website, blog, and even social media copy to appear in search results for these terms.<\/p>\n

19. <\/b>Don\u2019t only promote blog posts once. Repurpose them as engaging images, quotes, or questions in order to generate additional views, shares, and subject relativity.<\/p>\n

21. <\/b>Getting backlinks from influencers and other industry-related websites that have already established credibility are great for building your own authority and driving more visits back to your site.<\/p>\n

23. <\/b>Enable Google Authorship to help build your personal brand. By establishing yourself as a subject matter expert, you can share your own content, generate more shares, and drive more website visits.<\/p>\n

22. <\/b>Since positive reviews rank in search engine results, generate positive reviews with high rankings to help persuade consumers to choose your business.<\/p>\n

26. <\/b>Once you receive positive reviews, promote them on your website and social media sites so that consumers who search for you business on social sites or local directories see the great things others say about your business.<\/p>\n

25. <\/b>Images can help sell your business, and they also rank in search engines. Don\u2019t name your images \u201cphoto.jpg,\u201d and instead name them more descriptively, add alt text, or captions on your website to help images show up in search results<\/span><\/a>.<\/p>\n

Social Media<\/b><\/h2>\n

27. <\/b>Think, review, and review again before you make a social media post or comment. The ability to easily take screenshots makes it difficult to take back a social media mistake.<\/p>\n

28. <\/b>Since your employees also represent your brand, both in person and online, implement a social media policy that at the least permits them from sharing internal information.<\/p>\n

29. <\/b>Before you jump on a trending hashtag, make sure you know the origin of it. Not doing so can potentially cause social media regrets.<\/p>\n

30. <\/b>Like it or not, you \u201cshare\u201d your brand on social media. And since consumers can start good and bad conversations about you, make sure to set up alerts that notify you of new mentions, comments, or messages.<\/p>\n

\n

Hey, Thanks for making it this far! You know what, I would love to hear from you. If you\u2019ve got a question or an opinion on this post, please leave your comments. I promise to read and respond back.<\/span><\/p>\n

And by the way, a rap on knuckles or a gratifying praise are welcome from you!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A man walks into a bar\/restaurant\/hotel\/car repair shop. Chances are, he found it online. That\u2019s because today\u2019s consumers, 80% according to Google, rely more on the Web to find and choose local businesses. So how do you make sure that these consumers find and choose your local business? By using a mix of these four […]<\/p>\n","protected":false},"author":1,"featured_media":8240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-9","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital"],"yoast_head":"\n30 Great Digital Marketing Tips<\/title>\n<meta name=\"description\" content=\"Great digital marketing tips for Search advertising, SEO, Website and Social Media that would help you rank higher.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/braintannica.com\/blog\/30-great-digital-marketing-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"30 Great Digital Marketing Tips\" \/>\n<meta property=\"og:description\" content=\"Great digital marketing tips for Search advertising, SEO, Website and Social Media that would help you rank higher.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/braintannica.com\/blog\/30-great-digital-marketing-tips\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/profile.php?id=100005840506612\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-18T08:23:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-09T15:06:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/braintannica.com\/blog\/wp-content\/uploads\/2023\/10\/Rules-of-marketing1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"296\" \/>\n\t<meta property=\"og:image:height\" content=\"170\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sanket Arora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@s0271t\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sanket Arora\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/braintannica.com\/blog\/30-great-digital-marketing-tips\/\",\"url\":\"https:\/\/braintannica.com\/blog\/30-great-digital-marketing-tips\/\",\"name\":\"30 Great Digital Marketing Tips\",\"isPartOf\":{\"@id\":\"https:\/\/braintannica.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/braintannica.com\/blog\/30-great-digital-marketing-tips\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/braintannica.com\/blog\/30-great-digital-marketing-tips\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/braintannica.com\/blog\/wp-content\/uploads\/2023\/10\/Rules-of-marketing1.jpg\",\"datePublished\":\"2015-09-18T08:23:05+00:00\",\"dateModified\":\"2023-10-09T15:06:42+00:00\",\"author\":{\"@id\":\"https:\/\/braintannica.com\/blog\/#\/schema\/person\/2533d70c8ac1be86f116e130ccf88457\"},\"description\":\"Great digital marketing tips for Search advertising, SEO, Website and Social Media that would help you rank higher.\",\"breadcrumb\":{\"@id\":\"https:\/\/braintannica.com\/blog\/30-great-digital-marketing-tips\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/braintannica.com\/blog\/30-great-digital-marketing-tips\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/braintannica.com\/blog\/30-great-digital-marketing-tips\/#primaryimage\",\"url\":\"https:\/\/braintannica.com\/blog\/wp-content\/uploads\/2023\/10\/Rules-of-marketing1.jpg\",\"contentUrl\":\"https:\/\/braintannica.com\/blog\/wp-content\/uploads\/2023\/10\/Rules-of-marketing1.jpg\",\"width\":296,\"height\":170},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/braintannica.com\/blog\/30-great-digital-marketing-tips\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/braintannica.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"30 Great Digital Marketing Tips\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/braintannica.com\/blog\/#website\",\"url\":\"https:\/\/braintannica.com\/blog\/\",\"name\":\"\",\"description\":\"THINK . 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