{"id":9569,"date":"2026-10-15T09:00:00","date_gmt":"2026-10-15T03:30:00","guid":{"rendered":"https:\/\/braintannica.com\/blog\/mvt-pulse-oct-2026-issue-2\/"},"modified":"2026-10-15T09:00:00","modified_gmt":"2026-10-15T03:30:00","slug":"mvt-pulse-oct-2026-issue-2","status":"publish","type":"post","link":"https:\/\/braintannica.com\/blog\/mvt-pulse-oct-2026-issue-2\/","title":{"rendered":"The MVT Pulse \u00b7 Oct 2026, Issue 2: Rivals move from campaigns to infrastructure"},"content":{"rendered":"

Four verified moves in the first half of October: Thailand turns medical tourism into a ten-year, five-hub national strategy, T\u00fcrkiye posts its Q2 numbers, the Philippines courts investment in accredited care, and Malaysia takes its hospitals to Cambodian families.<\/em><\/p>\n

View the designed issue (full size) \u2192<\/a><\/p>\n

\n

01<\/strong> \u00b7 Competitor watch \u00b7 Thailand \/ Policy<\/p>\n

Thailand advances 10-year plan for five health hubs<\/h2>\n

Medical and wellness is now one of seven priority sectors under national growth policy.<\/em><\/p>\n

29%<\/strong> \u2014 foreign-patient revenue share at Praram 9, up from 15%<\/p>\n

The 2025\u20132034 strategy spans medical services, wellness, health products, academics and conventions. The Health Minister will propose longer medical visas for foreign patients. At Praram 9 Hospital, foreign patients’ revenue share rose from 15% to 29%.<\/p>\n

What it means \u2192<\/strong> Thailand is pairing visas, research money and hospital capacity in one plan \u2014 India needs equally visible policy levers, not just promotion.<\/p><\/blockquote>\n

Source: The Nation Thailand, 5 Oct 2026<\/small><\/p>\n<\/div><\/div>\n

\n

02<\/strong> \u00b7 Market data \u00b7 T\u00fcrkiye \/ Volumes<\/p>\n

T\u00fcrkiye reports 563,327 health-tourism patients in Q2<\/h2>\n

2025 closed at about 1.4 million patients and US$3.02 billion.<\/em><\/p>\n

$1.58bn<\/strong> \u2014 T\u00fcrkiye health-tourism revenue, Q2 2026<\/p>\n

Q2 2026 brought about US$1.58 billion in revenue. Hospitals serving international patients must obtain TUSKA accreditation by end-2026, and patients can request quotes from up to five hospitals with replies expected within 72 hours.<\/p>\n

What it means \u2192<\/strong> T\u00fcrkiye is making accreditation mandatory and quotes fast \u2014 NABH\/JCI visibility and a 72-hour response SLA are now table stakes.<\/p><\/blockquote>\n

Source: Travel And Tour World (citing USHA\u015e), 6 Oct 2026<\/small><\/p>\n<\/div><\/div>\n

\n

03<\/strong> \u00b7 Competitor watch \u00b7 Philippines \/ Accreditation<\/p>\n

Philippines pitches investors on accredited medical tourism<\/h2>\n

DOT lists accredited facilities as the Arangkada forum urges healthcare investment.<\/em><\/p>\n

6<\/strong> \u2014 JCI-accredited hospitals on DOT\u2019s list, Sep 2026<\/p>\n

As of September 2026 the Department of Tourism counts 13 accredited hospitals, 21 ambulatory clinics and 10 dental clinics, with 6 hospitals JCI-accredited. A Medical Concierge and Lounge is planned at Manila’s NAIA Terminal 3.<\/p>\n

What it means \u2192<\/strong> Airport-level concierge plus a government accreditation list shows how emerging rivals package trust \u2014 a model for a Heal in India touchpoint.<\/p><\/blockquote>\n

Source: Travel And Tour World (citing DOT), 12 Oct 2026<\/small><\/p>\n<\/div><\/div>\n

\n

04<\/strong> \u00b7 Source-market signal \u00b7 SE Asia \/ Outreach<\/p>\n

Malaysia takes 14 hospitals to Cambodian families<\/h2>\n

Phnom Penh health-travel event, 3\u20134 Oct, drew about 2,000 visitors.<\/em><\/p>\n

14<\/strong> \u2014 Malaysian hospitals at the Phnom Penh event, 3\u20134 Oct<\/p>\n

Malaysian hospitals met families in person alongside five health talks. Malaysia’s 2025 figures cited: 12,000+ healthcare travellers and RM30.3 million revenue. No new immigration rights or confirmed bookings were announced.<\/p>\n

What it means \u2192<\/strong> Rivals are going in-market with hospital-led roadshows \u2014 corridor presence in CLMV and Africa needs similar on-ground events, not only partners.<\/p><\/blockquote>\n

Source: Travel And Tour World (citing Bernama), 13 Oct 2026<\/small><\/p>\n<\/div><\/div>\n

Bottom line<\/h2>\n

Competitors are moving from marketing campaigns to infrastructure: visas, accreditation mandates, airport concierges and in-market roadshows. India’s Heal in India push needs the same end-to-end, policy-backed patient journey to hold its corridors.<\/p>\n

\n

The MVT Pulse<\/strong> is a free fortnightly Braintannica brief on global Medical Value Travel \u2014 what moved, and what it means for Indian hospitals. Subscribe and read past issues \u2192<\/a><\/p>\n

The MVT Pulse \u00b7 Oct 2026\/2 \u00b7 Curated from public sources. Figures are as reported by the cited sources on the dates shown.<\/small><\/p>","protected":false},"excerpt":{"rendered":"

Thailand\u2019s ten-year health-hub plan, T\u00fcrkiye\u2019s Q2 health-tourism numbers, the Philippines courting investors in accredited care, and Malaysian hospitals reaching into Cambodia.<\/p>\n","protected":false},"author":1,"featured_media":9568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-9569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medical-value-travel","category-mvt-pulse"],"yoast_head":"\nThe MVT Pulse \u00b7 Oct 2026, Issue 2: Rivals move from campaigns to infrastructure - Braintannica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/braintannica.com\/blog\/mvt-pulse-oct-2026-issue-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The MVT Pulse \u00b7 Oct 2026, Issue 2: Rivals move from campaigns to infrastructure - 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