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Think · Ideate · Inspire
Braintannica is a knowledge platform built on 25+ years of frontline experience in healthcare sales, international business development and Medical Value Travel.
Data-backed frameworks, field-tested strategies and analytical perspectives on what actually moves the needle — not theory, but practice.
The perspective behind it
25+
years across hospital brands, insurers and health-tech start-ups
12+
countries where government health contracts were negotiated
3
tracks to explore — Sales, Marketing and Digital
Start here
Digital
How automated media buying fits the way hospitals and health brands reach patients.
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Sales
Use recency, frequency and monetary value to spot your most profitable accounts.
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Digital
Practical fixes that help a hospital website show up when patients search.
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Marketing
Why resilience and frugality beat burn rate for healthcare ventures.
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Explore by track
Pick the problem you are solving today — every article sits in one of three tracks.
01 — Sales
Pipeline discipline, qualification and the habits that separate profitable selling from busy selling.
Making an Intelligent Sale: 5 Power Disqualifiers
Deadly Sales Sins to Avoid
3 Tips to KISS and Sell
02 — Marketing
Models and positioning frameworks that turn attention into preference — and preference into choice.
Winning Customers with the AIDA Model
Agile Marketing Practices You Can’t Ignore
5 Steps to Niche Marketing
03 — Digital
Search, content and media buying for healthcare brands competing for attention online.
10 Attributes That Make Content King
Optimising Content with Keywords
30 Great Digital Marketing Tips
The library
Infographics
Downloadable one-page visuals on the AIDA model, agile marketing, platform thinking, niche positioning and the ABM funnel.
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eBooks
Longer reads on agile marketing practices, the skills modern marketers need, and ranking higher on Google.
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Who writes Braintannica
Sanket Arora is a sales and marketing professional with 25+ years of learnings and experience across top corporate hospital brands, insurance companies and health-tech start-ups in India. He writes on healthcare sales productivity, key account management, data-driven marketing and Medical Value Travel.
MBA, Hospital Administration — DAVV Indore
M.Phil, Hospital & Health System Management — BITS Pilani
Advanced Data Analyst — IIM Kozhikode
Certified Data Analyst (PL-300) — Microsoft
Diploma in Digital Marketing — Dun & Bradstreet
The newsletter
No noise — just frameworks, field notes and the occasional free eBook.